I’m recommending WHAT through LinkedIn!

If you’re a LinkedIn user you may be recommending some interesting products or services, without your knowledge of course. On June 16th LinkedIn added the following to their Privacy Policy.

“In order to deliver relevant and valuable ads to you and your network, LinkedIn may use your name and profile photo in connection with social advertising based on content shared on LinkedIn. This advertising may include the fact that you have recommended or endorsed a product or service on LinkedIn, followed a company, joined Groups or conversations, established or added content to your profile, etc., and will only be displayed to your LinkedIn network.”

This was done as an “opt-out” so if you’ve not specifically told LinkedIn you’d rather not participate in their quest to “deliver relevant and valuable ads to you and your network” they’ll go ahead and use your picture and habits as they see fit per the above. And as to the “valuable ads”, valuable to whom? We should not lose sight of the fact the users are not LinkedIn’s customer, the advertisers are.  The users are the product.

To opt-out, do the following:

Select the menu under your name in the top right of your LinkedIn page
Select Settings.
Click Account button at bottom left
Click Manage Social Advertising.
De-Select “LinkedIn may use my name, photo in social advertising.”

While you’re there you might want to consider how you feel about “Enhanced Advertising”.


About securitysnapshot

Security Snapshot LLC is a computer and information security company helping concerned business owners protect their reputation and their client's private and personal information.
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